Tag Archives: business apology

Business Etiquette: The Power of the Apology

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We all make mistakes, but often it’s hard to admit them and more difficult yet to say the words, “I’m sorry.”  When you have offended a business associate or client, a sincere apology is essential if you wish to continue the relationship and move forward.  Just as importantly, it is a clear demonstration of good business etiquette and workplace manners.

Sometimes the spoken words are enough; sometimes they’re not. You may need to send a handwritten note. Depending on the offense and the relationship, a gift may be in order.

The most important thing is to apologize immediately.  If you are with the person at the time of the offense—perhaps you have made an ill-chosen remark—say you are sorry right away.

If you find out after the fact that you have wronged someone, call or visit the person as soon as possible. Don’t let any time elapse before you apologize.

The longer you wait the more difficult it will become and the less sincere you will seem.  The harm you may have done will solidify with the passage of time unless you react with speed.

The spoken word is rarely enough.  After you have said, “I’m sorry,” go on record with a note that offers lasting proof of your sincerity.  The extra effort will serve you well.

There are times when a small gift accompanying your apology is appropriate.  Flowers and candy are the most traditional way to show regret. However, when you can personalize your gift and tailor it to the recipient, it will have a greater impact.

It is never too late to ask forgiveness.  Chances are the person you offended still remembers and will appreciate your effort to set things right.

No matter what the circumstances that caused the problem, no one wants or needs to hear a list of excuses.  Maybe you had just had a root canal when you uttered that thoughtless comment—it doesn’t matter and should not be part of your apology.

If you are tempted to send an e-mail to express your regret, don’t.  E-mail communication may be speedy, but it is too impersonal and lacks sincerity when you are begging forgiveness.

No matter how you decide to make amends, keep in mind the three basics of business etiquette: courtesy, kindness and respect for others. A sincere apology will carry you further than a speeding BMW.

Photo from Savannah magazineHire Lydia to work with your staff to improve customer service and employee relations through the use of those priceless and often over-looked soft skills called manners. Lydia is the “unstuffy” business etiquette expert who helps individuals and organizations add the polish that builds profits. We’re talking about your bottom line here.

Since 1996, countless people have benefited from her wisdom through keynotes, seminars and conference breakout sessions.  Her Southern charm and sense of humor have made her a sought-after speaker and consultant.

Based in Savannah, Georgia, Lydia is available for national, regional and local speaking and training engagements. She has suitcase; will travel.

Contact her via email at lydia@lydiaramsey.com or call 912-604-0080. Sign up for her free monthly newsletter and visit her website, lydiaramsey.com.

The Business Apology: How to Say You’re Sorry

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ApologyToday there was an article in my local paper, the Savannah Morning News, about a new restaurant in town. While this recently opened establishment, Cotton and The Rye, is getting rave reviews for its cuisine, this article was touting their outstanding customer service. It all had to do with the art of the business apology and how the owners handled a major snafu that enraged more than a few customers.

A business apology can be worth its weight in gold and is not something that is always done properly. There is an art to the apology. When handled correctly, an apology can build customer loyalty and enhance business growth; still it’s amazing how many people don’t know how, when, or even why to apologize.

Let me suggest nine steps to a good business apology.

  1. Say, “I’m sorry.” In spite of what your lawyer may have told you, those should be the first words out of your mouth.
  2. Be sincere. Your body language and tone of voice need to match your words.  People believe what they see more than what they hear. Look and sound as if you truly are sorry. And by the way, feel it.
  3. React quickly. An apology that is several days old loses its credibility and effectiveness.
  4. Drop the excuses. Take responsibility for whatever you said or did. You weaken your apology when you start piling on excuses such as “I was having a bad day” or “I just broke up with my girlfriend.” The last sentence actually came straight out of the mouth of a server in a restaurant.
  5. Forget the blame game. It does not matter whose fault it was. It happened.
  6. Make amends. Do whatever you can do set things right. I recently sent one of my products to a customer. The item did not arrive on the day I promised, and I had an unhappy individual on my hands. To set things right, I said  I was sorry and would send a replacement overnight. There was a significant cost to me, but I won over a customer who has since come back to me for additional products or services.
  7. Don’t get defensive. Once you get your dander up, you are headed for trouble and will only make the situation worse. One of my favorite sayings is “Never argue with an idiot. Those watching may not be able to tell the difference.”
  8. Listen without interrupting. When customers get upset, they need to vent.  Often they require something to chew on and that may be you. Let them. You may learn something important from what they say.
  9. Finally, don’t go overboard and over-apologize. Make your first apology your last. Say what you need to say and do what you need to do to make things right, then move on. You will only make things  worse by excessively apologizing. As the saying goes, “When you find yourself in a hole, stop digging.”

People can come up with any number of reasons not to apologize, but there are just as many for saying “I’m sorry.” Number one on that list is because it is the right thing to do. Not only that, it is good customer service which is good for business and business growth.

Photo from Savannah magazine

Photo from Savannah magazine

Hire Lydia to work with your staff to improve customer service and employee relations through the use of those priceless and often over-looked soft skills called manners. Lydia is the “unstuffy” business etiquette expert who helps individuals and organizations add the polish that builds profits. We’re talking about your bottom line here.

Since 1996, countless people have benefited from her wisdom through keynotes, seminars and conference breakout sessions.  Her Southern charm and sense of humor have made her a sought-after speaker and consultant.

Based in Savannah, Georgia, Lydia is available for national, regional and local speaking and training engagements. She has suitcase; will travel.

Contact her via email at lydia@lydiaramsey.com or call 912-604-0080. Sign up for her free monthly newsletter and visit her website, lydiaramsey.com