When You Wear The Company Logo
It was the last leg of a long journey home from my most recent trip to Bangalore where I have been offering seminars and individual coaching sessions on global etiquette to an international client. After almost 30 hours en route, I was exhausted. As I boarded my final flight for Savannah, the mere thought of heaving my weighty carry-on bag, which now included not one laptop, but two, was almost more than I could bear.
I travel enough to have become acutely aware of the decline in flying etiquette, especially when it comes to helping others trying to get their luggage in the overhead bins. It is extremely rare that anyone makes a move to help a fellow passenger. My expectations of courtesy whenever I fly are beyond low.
Almost before I had stopped at my assigned seat, a male voice behind me said, “May I help you with that?” The next thing I knew, a pleasant young man with a big smile had taken the bag from my hand and placed it over my head. When the plane landed and we came to a stop at the gate, he was out of his seat in a flash, getting my bag down before reaching back for his.
I noticed several things about this young man. He was energetic, friendly, outgoing, and courteous; and he was wearing a shirt that bore the company logo for Gulfstream, the Savannah-based manufacturer of corporate jets. As I thanked him once more, I couldn’t help but add, “You represent Gulfstream well.”
This gentleman, with manners to prove it, gave a powerful positive personal impression of himself. In addition he gave a powerful positive impression of Gulfstream. His actions spoke to the quality of the people whom Gulfstream employs.
As an individual, you might think of that the next time you are the one wearing the company logo. As the organization, you might think of that when handing out the attire that bears the company logo.
Hire Lydia to work with your staff to improve customer service and employee relations through the use of those priceless and often over-looked soft skills called manners. Lydia is the “unstuffy” business etiquette expert who helps individuals and organizations add the polish that builds profits. We’re talking about your bottom line here.
Since 1996, countless people have benefited from her wisdom through keynotes, seminars and conference breakout sessions. Her Southern charm and sense of humor have made her a sought-after speaker and consultant.
Based in Savannah, Georgia, Lydia is available for national, regional and local speaking and training engagements. She has suitcase; will travel.
Contact her via email at lydia@lydiaramsey.com or call 912-604-0080. Sign up for her free monthly newsletter and visit her website, lydiaramsey.com.