Did you know that May is National Smile Month? Depending on where you live in the world, you may not. It actually began in the United Kingdom and is now one of the biggest not-for-profit events in Europe. It is managed by the British Dental Health Foundation in an effort to promote good oral health. I applaud the cause, but I see National Smile Month as having implications for the business world beyond dentistry.
Think about what a smile can mean for your business. What if every customer who walked through your door was greeted with a smile? What if every customer who called your business could hear you smiling over the phone? When the transaction was over, how would your customers feel if you smiled and thanked them for their business?
Do you think it would impact your bottom line? The answer is obvious. A smile is one of the easiest ways to build your business. Not only do your customers feel good, you and your employees get the same positive benefit.
Some days you may not feel like smiling. Perhaps it is late in the afternoon and you haven’t had a chance to eat your lunch. Just as you head to an out-of-the-way spot to grab your sandwich, someone walks in the door. You really have to work to smile. Perhaps the last person you spoke to on the phone just chewed you out. When the phone rings again, if you haven’t recovered from that unpleasant experience, a grin is hard to come by. Every customer deserves a pleasant greeting no matter how you feel.
In addition to exceptional services and products, people want three things from those with whom they do business. None of the three will cost you a cent. People want and need:
- Eye contact
- A smile
- To hear their name
If you and your employees didn’t practice smiling during the month of May, it is not too late. Do it every day from now on, make it a priority and reap the benefits.
Hire Lydia to work with your staff to improve customer service and employee relations through the use of those priceless and often over-looked soft skills called manners. Lydia is the “unstuffy” business etiquette expert who helps individuals and organizations add the polish that builds profits. We’re talking about your bottom line here.
Since 1996, countless people have benefited from her wisdom through keynotes, seminars and conference breakout sessions. Her Southern charm and sense of humor have made her a sought-after speaker and consultant.
Based in Savannah, Georgia, Lydia is available for national, regional and local speaking and training engagements. She has suitcase; will travel.