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Sample NewsletterLydia Ramsey’s Business Etiquette Tips Know What Your Client Prefers Hello Kay, Imagine this: you've worked for hours putting together the proposal that your prospective client requested and are finally ready to hit the send button. You envision the recipient checking e-mail immediately and contacting you within a few hours to seal the deal. You have a mental picture of yourself signing the contract and depositing a nice check into your account. What you don't know is that your prospect doesn't check e-mail everyday. You failed to ask what form of communication this person prefers. Sadly for you, your competitor was on the ball and asked, 'How would you like to receive this information?' By the time your e-mail proposal is opened and read, the deal is done, but not with you. Maybe you called the prospect who was not in, so you left the information on voice mail and waited all day for a response. As it turns out, this person only checks voice mail at the end of the day. Once again, your competitor knew this. We are absolutely overwhelmed with ways to transmit information. Current studies indicate that e-mail is the business communication tool of choice. However, many people still prefer the telephone that has been an office staple since Alexander Graham Bell spoke to Mr. Watson from another room. That device is no longer attached to the wall nor does it necessarily reside on the desk. We can have our cell phones with us wherever we go and can use them whenever we feel want. Some people live by their mobile phones so you can forget the office line altogether. The phone, whichever type it is, comes with all sorts of features and options including voice mail, caller ID and calling waiting. An added bonus to cell phones is text messaging. There are people rarely speak directly to others. They just send or leave messages. There is the fax machine, which only a short time ago was absolutely revolutionary. Many fax machines only gather dust these days as a result of e-mail, but for some people, fax is more convenient for transmitting certain information. For a few souls, snail or old-fashioned postal mail continues to serve a useful purpose. They like originals. We all have our preferred means of communication. Find out how your clients like to communicate if you want to be successful, grow your business and develop lasting client relationships. Just because you think that e-mail is the most efficient tool doesn't mean that your clients and prospects like to sit in front of a computer all day. Some may prefer to use the phone so that they can discuss issues and gauge reactions - something that is hard to do with e-mail. Others may be more comfortable getting your proposal in person. Respecting your client's communication preferences is not just a courtesy, it's good business. It's not about you; it's about your client. I hope you enjoyed this edition. Warmest regards, Lydia Lydia Ramsey The Polish-to-Profits Expert ************************************************** Business Etiquette Speaker-Author-Coach Tel: 912-598-9812 Email: lydia@mannersthatsell.com P.O. Box 16545, Savannah, Georgia 31416 www.mannersthatsell.com "Specializing in the Details That Open Doors and Close Deals" LOOKING FOR A SPEAKER FOR YOUR NEXT MEETING EVENT? For information about my keynotes and seminars, visit: http://www.mannersthatsell.com/seminars/index.html INTERESTED IN A BUSINESS ETIQUETTE DINNER FOR STUDENTS? For information about my college and university programs, visit: http://www.mannersthatsell.com/colleges/index.html PRIVATE COACHING WITH LYDIA If you would like personal coaching by phone or in person to improve your business etiquette skills and boost your career, call 912-598-9812 or send an e-mail to: lydia@mannersthatsell.com TO SEND THIS NEWSLETTER TO A FRIEND If you know of others who would like to receive my Business Etiquette Tips each month, please forward this copy. CONTACT INFORMATION P.O. Box 16545 Savannah, Georgia 31416 Phone: 912-598-9812 Toll-free: 866-688-2527 Fax: 912-598- 0605 lydia@mannersthatsell.com Website: http://www.mannersthatsell.com/
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